Top Tips To Design a Great Brochure for Brand Promotions

November 16, 2017

Business

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These days for a successful business, you need to start with promotion via various online and offline marketing tools. Many of the marketing formats require a lot of budget and yield result which is low then the amount spent on promotion. So we need to create marketing plan by filtering out the most effective methods. Brochures are one of the evergreen methods that is successful and has low impact on your marketing budget

Brochure is an effective marketing tool for offline promotion of a brand. It requires a lot of creativity and hard work to bring in users with the help of brochures. Some valuable tips to design a great brochure are as follows:

Take note of your ideas
The first most thing for an effective brochure doesn’t require contacting a graphic designer or online design research. It requires your vision and primary factors that lead to the use of a brochure. So just grab a pencil or pen and sketch our the ideas and concepts that come up in your mind. Discuss it with your colleagues to see if you are moving in the right direction for your brand’s promotion
Know Your Audience
The brochure is not like another form of marketing as it can help you target a specific Geo location. Design a brochure keeping customers requirement in mind. It is not necessary that our customers will like what we like. For this do a market research and get input from your valued customers. You must focus on creating a brochure that your target audience will want to read

Always Remember the importance of cover pages
Think of your brochure’s cover page as an entrance to your business. You want to encourage customers to visit your business. The cover page should comprise of information and infographics that will make the customers to turn the page and find out more about the brand. Keep the message simple and clear. Use headings like exciting discounts, special offers to make them keep the brochure handy for the discounts you have been offering

Limit your fonts
IF you have little freedom in using the right kind of font, you can do magic with your brochure. Use different font styles and sizes to help your brochure pages to stand out. Every design requires font styles that should suit the infographics on the brochure. Always try to keep consistent and make use of 3 overall sizes – heading, sub heading & general text.

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